Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website. It has to do with promotion methods outside the boundaries of your website. All this data will be a huge help for your further on page optimization efforts.
Set longer cache durations for static content to maximize performance. A quality host with servers near your audience reduces latency. Adding a Content Delivery Network (CDN) spreads your content across multiple servers, making it load faster for users in different locations. Creating high-quality, helpful content can improve your on-site SEO. It gives value to your audience and aligns with Google’s ranking systems. Including updates like the “Helpful Content Updates” introduced in 2021.
How often should I perform on-page SEO?
I don’t know about you, but I have a hard time picturing 27.8 billion anything. These work so well that I try to include at least one chart in every post. In fact, here are 4 types of visual content that are super easy to pull off. That’s why I invest a lot of my marketing budget into content design. The design might be the most underrated part of content marketing. And this Search Intent optimization helped my post crack the first page of Google within a month.
This not only improves your user experience but also gives you valuable data on what people are searching for. They can rank on search engine visual searches and can be discovered more readily than the articles themselves. Additionally, images break up text-heavy pieces and can make articles more enjoyable.
- Tracking your rankings in search results can help you understand if the rest of your SEO efforts are working.
- This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow.
- Then address every main point that your audience is looking for.
- If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place.
- To do that, just type one of the keywords that you found into Google.
You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to SEO Anomaly load (that can mean a few seconds in the SEO world). Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google.
Optimize Meta Descriptions
Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website.
Incorporate images, graphics, and other visuals.
A website that ranks well, not only has great content, but each page will have a well-crafted title tag, headings, meta tags and URLs. With this On Page SEO checklist, you’ll be ensuring that each of the on page elements of your site are SEO friendly and optimized for Google. Just remember to have your keyword research at hand first as this will make things much easier for you.
