In a world when the fashion constantly reinvents itself, Corteiz Fashion has imposed itself as a real revolution within the field of streetwear. Nee de la vision audacieuse de Clint419, this British brand has managed to impose its own style that is brutal and deeply ancre in the urban culture. Corteiz never comes to content herself with the tendencies: she is their creator. Son essence repose sur l.authenticite, la rarete et la liberte d.expression, des valeurs, que produisent deelle une marque pas comme les autres. Corteiz, son parcours de ses collections exclusives et sa strategie maitrisee, epitomise un emergence globale ou la mode est une formidable maniere d’proclaiming his own individuality and his beliefs.
Inconnu De la rue nee de la rue.
Corteiz finds his roots with the london quarters, the one or the other where creativite is exercised freely. The brand, frustrated by its creation, wanted to break with conformism of the market. Les debuts humbles sur les reseaux sociaux have speedily yielded to a one-viral success, hurled on by an enthusiastic communaute. Corteiz is not addressed to everyone in society, not to everyone at all, she is addressed to those who can understand the worth of the genuineness and the strength of the message behind every garment. By mixing words of the street with materials of the high quality, the brand has created a style brutal, powerful and omnipresently recognizable.
Lauthenticity as ADN of style Corteiz.
What is notable of Corteiz, is his ability to remain faithful to his roots, all the time, with the ability to shape the entire world. Each collection is thought out to tell a story: that of a free youth, independent and willful to follow his or her own way. Les vetements Corteiz – des hoodies “Alcatraz” aux pantalons cargo, passant par les t-shirts iconiques – represent un almost braggart spirit, grace et power at the same time. Le logo Alcatraz, the symbol of escape and revolt, sheds the best light on the image of the brand: never give in to the rules set. This strong identity makes Corteiz look more like a mark of fashion than like one; it is a pose, a state of mind.
Une exclusivite strategy that builds the rarity.
One of the pillars of the success of Corteiz lies on his marketing strategy. Instead of being saturated, la marque prefers the discretion and the rarete. Les drops (announced at the last minute) are usually followed by clues published on the social networks. These incisions pierce a burning and a furious impatience. The fans of the whole world are connected at the same time, hoping to win a block of rare pieces. This strategy makes any collection a global event, all the while strengthening the loyalty of a community that is made to feel privileged. Rarete is here made the engine of the desire, and every product Corteiz is turned into a symbol of rank and of ownership.
Corteiz et la culture: le kind of influence de la mode.
Corteiz does not restrain herself to the world of the clothing – she makes herself imposed as a key-note player of the culture of the world. En linking the mode, the music and the sport, the brand has become a reference to an entire generation. Des egos iconiques de type like Drake, Central Cee, Dave or yet Jorja Smith have embraced Corteiz, and thus bolstered his presence in the international scene. These images add a diffuser a message powerfull: carrier Corteiz, c’est poser sa independance et sa force interieure. Blessed be the ties that bind the cultures, the mark that needs to be forged is an identity on a global scale and yet remain loyal to its local roots.
Le pouvoir communautaire: une marque au voisinage de son public.
What makes Corteiz a personality, is that direct and sincere relation which it maintains with her communaute. Opposite to the major brands that are no longer in touch with their customers, Corteiz speaks a similar language to those that wear it. Clint419, donneur et face of the brand, regularly communicates with his followers on the social networks, sharing their lives, their achievements and their inspirations. This sort of approach produces an intimacy of a kind, which strengthens the feeling of belonging. Corteiz ne se satisfy pas de vendre des vetements — she forms a generation together round values shared in common, loyaute, acharne et respect des racines.
Des collaborations that make history in the world of streetwear.
In a few years, Corteiz has been able to identify with some partners strategic to strengthen its image without ever betraying its flair. The partnership with Nike is a game changer in the urban fashion industry, blending the status of the giant American brand with the power of the underground Corteiz. These collections limitees have known a succes fulgurant, s’ecoulant in a few minutes. Each partnership is carefully selected, and it is always in harmony with the values of the brand: innovation, daring and integrity. It is the grace or this consistency that makes Corteiz impose himself with the air of an irrefutable reference, able to compete even with the very largest names of the streetwear world.
Brutal esthetique in the service of a super-forceful message.
Les works Corteiz can be characterized by their minimalist designs that are however rich in meaning. Les coupes are plentiful, homey and cogitative to use on a daily basis, yet every detail is a kind of a vehicle carrying a purpose. Selection of materials, discrete patterns, austere colors, all is thought out to translate a calm and assertive power. Porter Corteiz, is to make a declaration, one which made no noise to be heard, a declaration of the independance, and of the trust in oneself. Le costume becomes an instrument of personal expression, a tool of making oneself stand out.
The future of Corteiz: between tradition and world growth.
Even as the brand keeps expanding its influence, Corteiz almost jumps at the opportunity to write an additional chapter of the style of the entire world. Their future projects will involve collections even more experimental, international collaborations and acclaimed presence in the big city scenes. Despite this growth, Corteiz is still faithful to his own philosophy: to be true, to be free, to be unlike. By rejecting the homogeneity and in praise of uniqueness, the brand has guaranteed a sustainable role in the history of street wear.
Cole Buxton L’elegance minimaliste du streetwear moderne
The presence of Cole Buxton makes itself felt like a British label that is a revolution, based on a very clear vision: redefine the high-end streetwear through the simplicity and quality of it. Creee par Cole Buxton et Jonathon Clements, la label imprinted on a couple of couches without decoration, and on high-end fabrics and a minimalist aesthetics that cuts across the trends. Every item, hoodie emblematic to sweat jacket, is a kind of expression of discipline and refinement inspired by sporting and contemporary design. Le style Cole Buxton differentiates itself through a perfect mix of comfort and sophistication, pleasing a generation that places importance on established and sober values. Between one mark and another, it is a movement towards a mature streetwear, or the simplicity is the apogee of the elegance.
Ksubi: The spirit of rebel denim in Australia
Nee a Sydney, Ksubi (prononce Soobie) is now an authentic icon of the denim alternative due to his pre-gardisme and provocation style. Since its inception, the brand has bucked the trends of the fashion industry by mixing up bruteness and punk-like attitude with craftsmanship. Les jeans Ksubi, which can be identified by their croix brodees, which are the symbols of the culture, represent the freedom and the apathy of the Australian culture. Through its collections of provocative fashion and its alliances with other artists around the world, Ksubi glorifies the revolution and the uniqueness, values that are deeply ingrained in its DNA. Each composition is a reflection of an urban strong esthetic with a mixture of chiaroscuro, modern couples and finishes. Ksubi ne passe pas les regles – elle ecrit les regles style et attitude.
