It is one thing to have a website for your business, it is another to get potential customers to visit it. That is where effective SEO comes to your rescue.
There are a vast number of SEO techniques you can employ to get more traffic to your website. Guest posting is just one of many SEO strategies website owners like yourself can use to boost website visibility.
Guest posting is not a recent invention, it has always been a popular digital marketing strategy. However, Google algorithm updates over the years have changed the way guest posting is done.
Gone are the days when you could get away with low-quality (and sometimes spammy) backlinks from content published through guest blogging service
. It now takes more effort, careful planning, and time to do guest posting in a way that will not get your website penalized by Google. Does this sound like too much work for you? You can always hire an SEO Agency in India that offers guest blogging service.
What is guest posting?
Are you wondering what the heck is guest posting? Cheer up and keep reading. By the end of this article, you’ll have a good understanding of how you can use guest posting to boost your website’s SEO.
First, guest posting refers to the practice of creating content and publishing it on another website to enhance SEO, increase brand awareness, and get more traffic.
Research by Optinmonsterfound out that 60% of blogs publish about 1 to 5 guest posts each month, which can give you a good picture of the value of guest posting.
Another popular research discovered that 62.96% of readers perceive blogs with several different authors to be more credible.
Guest posting shouldn’t just be about writing articles for other websites, it is sharing knowledge and expertise with audiences in related industries. For example, if you have a blog about fishing, you can always collaborate with other websites in the same field to share knowledge and give your audience fresh insights about similar topics.
Guest posting has always been a popular backlink strategy for most digital marketers, however, several SEO experts are becoming more careful about using this strategy. So, is guest posting still worth the effort, time, and money today?
Is guest posting worth the trouble in 2024?
A recent study by Ahrefs discovered that approximately 56.4% of web pages have at least one backlink from a guest post. This study clearly shows you that many website owners, digital marketers, and SEO experts think guest posts are still valuable.
But before you jump on the bandwagon it is important to understand how to do it right. A lot has changed in recent years as far as how search engines (especially Google) perceive guest posts.
Gone are the days when you could post a vast amount of low-quality content on low-ranking websites for backlinks. Search engines (especially Google) are now smarter at identifying spammy guest posts and will penalize you for doing so.
Yes, guest posting is still relevant in 2024 and therefore worth the investment, however, it should be done right. You should identify related authoritative websites to collaborate with and then create high-value content for the same.
However, you can free yourself from the trouble by getting a professional SEO Agency in India that offers guest blogging service.
Benefits of guest posting you could be missing out
1. Sets you apart as a credible leader in your field
Sharing high-value content with audiences from other websites in related fields sets you apart as an expert. The credibility you earn from guest posting will make you a trusted source of information which may attract new readers and hopefully more may convert into customers.
2. Opportunity to tap into the host’s web site’s credibility and audiences
Collaborating with authoritative websites in your field allows you to tap into their existing credibility which is of immense value to your brand. It also helps you get the attention of a new audience that may convert to become a part of your own.
3. Build a strong networking relationship with other brands
Collaborating with other blog owners or brands lends credibility to your marketing campaigns and may increase your influence, brand awareness, and leads.
Effective guest posting strategy to boost your website’s sEO
1. know your goal
Before you even think about what to post, you must first set a goal. What do you aim to achieve with guest posting? Do you want to bring in more website traffic? Are you looking to get more people to know about your brand? Do you want to establish and distinguish yourself as an expert in your field?
Your main objective will lay a strong foundation for a successful guest posting campaign. It helps you to craft the right message for the target audience, and to choose the most appropriate websites or brands to collaborate with.
2. Find guest posting opportunities
Once your objectives are clear, you can now search for appropriate websites to collaborate with. You must choose high authoritative blogs or websites in your field to collaborate with.
For example, if you deal in fishing-related business, find authoritative blogs about fishing for guest posting opportunities. Refrain from the temptation of using link-sharing websites.
You can always use Ahrefs tools to discover where your competitors are guest posting. That is one of the fastest ways to get highly relevant and quality websites to collaborate with.
3. Building a relationship with website owners
Once you have identified potential guest posting opportunities, don’t rush to pitch them to guest posts. First, find creative ways to build a relationship with them, for example, familiarize yourself with their content. Read through their articles and engage by leaving comments and sharing the content.
4. Come up with a winning guest post idea
Once you are familiar with the host’s content, you can brainstorm ideas for content that will resonate with their audience.
5. create unique high-value guest content
The content you are sending out as a guest post will have your name or brand attached to it. Make sure it is top-notch to set you apart as an expert and therefore trusted source of information in your industry.
6. promote the post for better results
Once your guest post has been published, you can share it on all your social media channels and also send it to email subscribers. This will create maximum impact and increase the chances of the post to go viral.
Conclusion
Guest posting is not a thing of the past, the majority of website owners are still using it to get quality backlinks, increase website traffic, attract new audiences, and boost brand awareness. However, you have to do it right to avoid getting penalized by search engines. Don’t worry if you don’t know how to do it, you can always get a guest blogging service from an SEO agency in India.
