To market your book after publishing doesn’t seem to make sense, as book marketing should always come first. If one wants to see the engagement and ignite curiosity, it’s important to make a proper timeline and then implement it. There must be a roadmap for everything from the very beginning of the book writing to the publishing, then marketing. Before we get into the nitty-gritty, let’s discuss the two ways of book publishing: one is self-publishing, and another is a partnership with a publishing house.
When you are publishing your book by yourself, then it’s all up to you to either choose the self-publishing path, where you have to do all the marketing and publishing yourself, rather than you can choose the traditional publishing house, which means take care of your manuscript, publishing along with book marketing. In this guest post, we will uncover how you should be marketing for your book and tag along to learn the five hacks to successful marketing.
Hacks to Successful Book Marketing
As you commence with your first book, the feeling of it coming out is exhilarating and exhausting at the same time. There’s a lot that has to be seen before we begin the marketing process. Let’s unveil the magical tools behind the secret of successful marketing.
Spoiler Alert: Every book and genre requires different tools and different kinds of execution.
First, figure out your target audience and the type of book you’re publishing. The best time to publish your book is so that you can dive into the intricacies of customer behavior to better analyze what kind of strategy works. A campaign called “Pre-hype” is important before your book is even published. Without any further ado, let’s discuss some of the ideas that are going to sky-rocket your book’s success.
1- Creating Your Own Website
Creating a website can attract traffic even if you haven’t finished writing your book. You can always update your site with the articles that your user takes interest in. If you have a website that offers value and can manage the well-being of the customers, they can even find anything valuable on your web. You can link it to your book. This creates an impact on your audience as they are already aware of your book before it’s been released or published. To make the friction worthwhile, you should always give time while you develop a character and make sure the book has a perfect plot.
2- Pre-launch Campaign
Create pre-launch hype by releasing teasers into your book or by creating a buzz when the publishing date gets near through contests and giveaways. You should bat an eye for the high-quality content that intrigues the audience as they read. It can improve your site’s ranking and can market your book before it’s even out in the market. You can foster community-like feels by leveraging social media as creating a buzz before publishing can ignite curiosity in the audience. You can hire the best book ghostwriters to effectively execute your campaign.
3- Increase Your Online Presence
This is a broad topic where you can increase the visibility of your book by leveraging different social media platforms like Instagram, Facebook, TikTok, and YouTube. On TikTok, there’s a special community dedicated to book lovers, publishers, and writers. You can leverage the power of an ever-growing network of social media. In this era of digitalization, the key to winning is using social media effectively. You can’t connect to the audience directly but can spellbound them by creating a buzz around their books. An ideal social media marketing strategy would include regular updates, teasers, and sharing the snippets of the upcoming updates and your work.
The Art of Book Trailers
In this age of digitalization, visualization intrigues the audience, making book trailers an ultimate weapon. To ensure your book can grasp the eye of an audience, use creative images and high-quality graphics to ensure the book trailer is appealing. You can share these trailers on social media platforms and websites and use them in marketing campaigns to entice readers. You can also hire a ghostwriting agency to create a trailer for you.
Email Marketing
No matter how much things get modernized, the need for email marketing never gets old. This method can be an effective tool for book promotion. You can build a great fan base and communicate with your targeted audience, keep them updated with the releases, and send them exclusive offers. It comprises engaging newsletters and emails.
Collaborate with Authors
You can get more exposure by collaborating with the authors in your genre and it can help your book better spread to a wider audience. This partnership with the author can benefit the authors in various aspects. Events like considering a co-authoring program can help you attract new audience and get your work out in the public.
Marketing a Book – 3 Things to Avoid
There is a great number of books published every year, and the number in the USA is close to 3 million. If you’re the one publishing your book in 2024 then avoid these below mentioned things below:
- Lack of authentic and realistic goals is the one thing that should be taken care of. You should make good decisions and try to keep the content focused and real.
- Make your content relevant and never pile up extra things to increase the length of your blog. The best content is the one with multiple resources.
- Last but not least, you should always work on a specific formula for attracting your customers the right way. Before you publish and market your book, build a good fan base by uploading teasers and sneak peeks of your book before it’s out in the world.
Conclusion
Summing up the blog, marketing your book as a self-published author can be a tiresome task but if you’ve made notes of the tips we have discussed in the blog, you can promote your book effectively. You can become a successful author but this requires a thoughtful strategy to combat any setbacks. You can follow this list and use it as a guide to get your authorial success. Look for ghostwriters for hire to better save up your time and invest it into making an effective strategy.
