Why Read Business Books?
While reading helps readers understand & gain insight on more to life and its elements, business books enable them to gather knowledge & skills to run a successful business. After all, life & business are two entirely different aspects.
They are not the same. One can live life, but can’t live business. Hence, knowing a few basic features about business like leadership, marketing, sales, and finance. It is interesting to know that CEOs & MDs read close to 60 books per year.
According to Oprah Winfrey, “What I know for sure is that reading opens you up.” Readers are exposed to information that their minds were not aware of. It helps them achieve better living standards, by giving them access to reach higher ground.
Highlights of Sky High
Indians have always been fatally attracted to low-cost & free. While airlines can’t offer their patrons free-flying, they can offer low-cost airlines. That is exactly what IndiGo did. They played a different ball game altogether and became one of the highest players in the Indian aviation market.
IndiGo became one of the quickest-growing low-cost airlines globally. They took a cue from Ryan Air, which is an Australian-based airline. The airline offered flying for lower-middle-class clients.
They did away with the air hostess, free meals, and snacks. They focussed themselves as a mode of transportation for the masses and just offered an airline that would take the passengers from point A to point B.
The most interesting part of this aspect was that IndiGo was a late entrant in the low-cost airline market. There was already Kingfisher, Air Deccan, SpiceJet, GoAir. Unfortunately, most of them have stopped operations due to lack of funds.
They were not able to maintain their airlines, due to high costs of operations. Despite various initiatives and measures, they just could not afford to continue. So, how did then, IndiGo manage to run their operations?
They not only become profitable but the most valuable airline in the Indian aviation market. Readers will gain insights as to how they managed to run things. This business book is a must-read for those aspiring to reach the sky, with limited resources, capital, and capabilities.
It helps readers to understand & analyse the airline market. The author has very skillfully, in very simple English provided some interesting facts, stories, and questions. Through this data, readers can gain insights into running any business successfully.
Through the book, readers can read how a common dream brought two friends together, and they were able to execute operations for the biggest airline in the country. Tarun Shukla wrote this book after intense research, and several interviews and presented it in the most authoritative data.
It analyses Indian commercial aviation and delves deeper into the operations of IndiGo’s success.
About the Author
Tarun Shukla is an award-winning investigative journalist. Tarun has been working in the Indian aviation market for many years now. He is currently the aviation & defence editor of The Economic Times (Prime).
He also writes reports for the Wall Street Journal, the Mint, Financial Express, and also The Pioneer.
Conclusion
The Sky High is without a doubt a gem of a business book. When readers want to unlock the code to success, then they may want to lay their hands on a book like this one. We may suggest that the book is an ideal gift for somebody who is aspiring to become an entrepreneur. The book can change somebody’s life.
