Christian Dior's Dune Pour Homme is a fragrance that stands apart from the crowd. First released in 1997, this cologne was created by Olivier Cresp, a renowned perfumer known for his work on iconic scents such as Thierry Mugler’s Angel and Paco Rabanne’s Invictus. While Dior is known for its...
Knowing the Right Customers When Selling Perfume
Perfume is more than scent; it rather expresses one’s personality, culture, or way of life. Companies that wish to compete in the perfume sector must analyze the demographics of their customers to develop effective marketing plans. We will discuss important psychographic factors, strategies, and customer segmentation in this blog. Understanding...