Most successful companies & firms today are not worried about the businesses of products or services but seem to be more concerned about the shifts that are immensely changing their business & revenue models in their industry.
In the last 5 years, there have been several changes. First came the pandemic that almost brought the entire supply chain of industries to a grinding halt. There was a massive climate change, and geo-political instability, as well.
Then came the technological breakthrough in the form of AI. Now, many job roles are gone because of AI. Many owners and CEOs prefer AI over humans. The author of this book, Pranjal Sharma wants to highlight some of the emerging groundbreaking technologies, business models and ethical systems that may impact all of us.
New innovations like AI, and making strategic decisions can be challenging. But with immense revenue opportunities that can be more than worth $20 trillion are waiting to be discovered.
The Next New: Navigating the Fifth Industrial Revolution/Pranjal Sharma, is an intriguing book about the nuances of technology. The author seems to believe that humans, with the help of technology, will become an unstoppable force to reckon with.
Highlights of the Book
The book tells readers about all the industrial revolutions. Each of them had an effect on the industry & the workers. The fourth industrial revolution saw the world taking several giant leaps into IoT.
But nobody expected that the fourth revolution would give rise to the fifth within a decade itself. That was something that nobody was prepared for. There is a creative destruction that is happening in many business models across the world in every sector.
This book has everything as it provides new industry expert insights, industry trends, industrial revolution, connectivity, technology transformation, and a new business model. How far this journey may go, is anybody’s guess.
But, we may want to look at the benefits, and on the positive aspects of things for now. The author is also a former head of Bloomberg TV in India and is a familiar face in various fora in Europe, Asia and Africa.
The author wants to enlighten readers on the potential disruptions, some of which are already happening. Sustainability is a fulcrum of the fifth industrial revolution. Stakeholders must want to make use of this urgency for companies to adopt sustainable practices.
The book enables readers to identify new profiles of the deep shifts that can change many professional careers and revenue models. Some of them include aerospace, smart manufacturing, green energy, automation, and artificial intelligence.
The author has made his conclusions based on numerous interviews with several business leaders and working on many cutting-edge research findings. The book can provide any business with a practical roadmap as they prepare for the new ecosystem.
Pranjal Sharma is an economic analyst and has written several books about technology, globalization and inclusive growth. Besides, the author is a popular adviser to boards and international organizations.
Conclusion
This is an intriguing book that wonderfully explains how technological & economic forces are pushing humans into a new era that is full of massive opportunities and comes with many positive changes for our planet.
Besides, the fifth industrial revolution can bring up opportunities for companies who want to conduct business in a new way. The sustainable transformation can be somewhat challenging initially, but humans want fair growth and opportunity for all.
This book is a must-read for investors, business owners, and business leaders, as it will help them understand more about the research, new findings, new ecosystem, sustainability, new governance, and how all these factors can have a positive social impact.
