How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.
Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links SEO Anomaly to authoritative external sources to provide value. This tells search engines and users that the page we’re linking to is about on-page SEO.
These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make. All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content.
Backlink Analysis Tool
This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization.
Social Media Marketing
Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality. This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority. Thus, it should be interesting, valuable for your readers, and unique. While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities.
- This makes it easier for Google to discover your webpages and display them in search results.
- They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
- We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text.
- It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links.
- Specifically, we’re going to tap into 3 link building strategies that are working really well right now.
- An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries.
Good content is much more beneficial to search engine rankings than H1 tags. Therefore, focus on creating content that is linkable and that fulfills search demand. Alt attributes give you the ability to include your target keywords in another part of your content.
When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
